Publications

Academic journals 

Winterhalter, S., Zeschky, M. B., Neumann, L., & Gassmann, O. (2017). Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry. Technovation66, 3-13.

Neumann, L., Böhm, J. & Wecht, H. C. (2017). Knowledge transfer in the context of frugal innovation. Int. J. Technology Transfer and Communication, 15 (4), 415-426.

Winterhalter, S., Zeschky, M. B., & Gassmann, O. (2016). Managing dual business models in emerging markets: an ambidexterity perspective. R&D Management, 46, (3),  464-479.

Zeschky, M., Widenmayer, B., & Gassmann, O. (2014). Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities. International Journal Of Technology Management, 64(2-4), 255-275.

Zeschky, M. B., Winterhalter, S., & Gassmann, O. (2014). From cost to frugal and reverse innovation: Mapping the field and implications for global competitiveness. Research-Technology Management, 57(4), 20-27.

Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Frugal Innovation in Emerging Markets: The Case of Mettler Toledo. Research Technology Management, 54(4), 38-45.

Academic Conferences

Neumann, L., Böhm, J., Wecht, C. & Gassmann, O. (2017). Knowledge Transfer in the Context of Frugal Innovation. In:  The XXVIII ISPIM Innovation Conference, 18-21 June 2017, Vienna, Austria.

Böhm, J., Neumann, L. & Gassmann, O. (2017).  Resource Integration and Value Co-Creation: Evidence from the Energy Sector. In: The XXVIII ISPIM Innovation Conference, 18-21 June 2017, Vienna, Austria.

Neumann, L., Winterhalter, S.,  Widenmayer, B., Wecht, C.Gassmann, O.(2017). Resource-constrained innovation in Western MNCs: The role of headquarters in achieving low-end disruption and new market creation in emerging economies. In: Glasgow 2017 Conference, 21-24 June 2017, Glasgow, UK.

Neumann, L., Wecht, C. & Gassmann, O. (2017). Insights on Organizational Processes and Structures for Frugal Innovation. In: R&D Management Conference, 01. -05 July 2017, Leuven, Belgium.

Böhm, J., Neumann, L. & Gassmann, O. (2017). The impact of varying context on value cocreation: Polar cases of Western markets and bottom of the pyramid (BoP) energy companies. In: R&D Management Conference, 01. -05 July 2017,  Leuven, Belgium.

Journals

Neumann, L., Gassmann, O., Knapp, O. & Zollenkop, M. (2017). Frugal: Simply a smart solution. Roland Berger Focus.  Download link (German &  English):

https://www.rolandberger.com/en/Publications/pub_frugal_innovation.html?country=WLD

Gassmann, O.,  Winterhalter, S., Wecht, H. C. (2013). Frugale Produkte: Oder Lernen von China?.   Im+io, 04 (28), 62-69.

Gassmann, O., & Winterhalter, S. (2013). Chinas Innovationen: Angriff ist die beste Verteidigung. Die Volkswirtschaft, 10, 28-30.

Book chapters 

Neumann, L., & Gassmann, O. (2016). Die digital-frugale Innovation in Digitale Transformation im Unternehmen gestalten. O. Gassmann & P. Sutter (Eds.), Hanser.